Advertising to advertisers is a tall order. As the music and sound design partners for top ad agencies world wide, Yessian needed an elegant, modern brand identity that communicated both artistry and experience. Ethic was brought in to develop not only their new logo, but a comprehensive graphic system to articulate that sophistication across all media. Along with an animated and data-driven portfolio website, we helped Yessian brand and launch their online catalog, GLOW, and music licensing service, Dragon Licks. From business cards to magazine ads, Ethic delivered visuals worthy of Yessians award winning audio work.
